About

Areas of Expertise

☼ GRAPHIC DESIGN
☼ SOCIAL MEDIA
☼ VIDEO EDITING
☼ E-COMMERCE

As the Design and Marketing Lead at Kara Beauty, I’ve developed a well-rounded expertise in creating impactful designs and executing strategies that drive brand growth across e-commerce and social platforms. I spearheaded the styling and art direction for major product launch campaigns, in a collaborative environment.

A standout achievement in this role was leading the creative direction of a new launch, from conceptualizing innovative container designs to overseeing marketing. This effort culminated in a statewide distribution deal with Miniso, demonstrating my ability to align design with market demands while ensuring the brand’s identity stood out in competitive retail environments. My role extended beyond design to include team leadership, where I mentored and managed a growing creative team, fostering a collaborative environment that encouraged innovation and strategic thinking.

In addition to my work at Kara Beauty, I’ve built a strong freelance career, collaborating with marketing agencies, influencers, and local businesses in the beauty and food & beverage industries. Through these projects, I’ve created high-performing video content, digital designs, and content strategies tailored to clients’ unique needs. By working directly with influencers, I’ve helped craft engaging campaigns that increase traffic, boost engagement, and enhance brand visibility across social platforms.

With a background in graphic design and marketing, I bring a unique blend of creative vision and strategic execution to every project. Whether it’s crafting mood boards, directing photoshoots, or designing standout packaging, I approach each task with a commitment to delivering impactful results. Let’s work together!